Corporate Event DJ Hire: Costs and Briefing
What corporate event DJ hire actually costs, the five things that move the quote, what belongs in the brief, and the questions to ask before you sign.
Blog
Music Insights
& Strategy
Deep dives into music curation, DJ services, sonic branding and the business of music , from a professional with 34+ years in the industry.
Retail Store Music: Systems, Services and Costs
Retail store music compared: consumer streaming, commercial services and custom mixes, with real prices, the licence question and BPM by store type.
Songs for a Bar: What to Play and When (2026)
Songs for a bar, hour by hour. The BPM ranges I programme from early doors to last call, what the research actually supports, and what never to play.
Sonic Branding for Luxury Brands: A 2026 Playbook
Sonic branding for luxury brands is built on restraint. The five-step process, the touchpoints that need silence, and what it costs, from Kono Vidovic.
Sonic Branding: The Complete Guide
Sonic branding is the deliberate use of music and sound to build brand identity. What it is, why it works and how to build one, from Kono Vidovic.
Ghost DJ Mixes Explained
A ghost DJ mix is a custom-branded mix you present as your own. Here's how it works, who uses it, and why it's the smartest move for venue branding.
Best Music Strategy for Hotels
Lobby, bar, restaurant, spa and gym each need their own music. How to build a hotel music strategy that matches your brand, zone by zone.
Right BPM for Restaurant & Retail Music
The BPM bands I programme for restaurants, cafes, retail and hotels, what the research from Milliman actually supports, and where convention takes over.
Business Playlist Strategy That Boosts Dwell Time
A proven music strategy framework for restaurants, hotels and retail. Learn how to build playlists that increase dwell time and customer spend.
Custom DJ Mix vs Music Subscription
Custom DJ mix or Spotify for Business, Soundtrack Your Brand and Epidemic Sound? A direct comparison, with published prices, from 34 years in venues.
Music Licensing for Restaurants Explained
How music licensing works for restaurants worldwide: which collecting society you need per country, what it covers, and what a mix does not cover.
Can You Legally Play Spotify in Your Restaurant?
A personal Spotify subscription is for private use only. Learn what venues worldwide actually need to play music legally and what the alternatives are.
25 Questions to Ask Your Wedding DJ Before Booking
Don't book a wedding DJ without asking these 25 questions. From equipment and experience to playlists and contracts - a complete checklist from a pro DJ.
9 Best AI Marketing Tools for Creative Brands 2025
From content generation to AI music creation and SEO - 9 AI marketing tools worth adding to your stack in 2025. Tested and recommended by Kono Vidovic.
Professional DJ Audio Mix Services | Kono Vidovic
Custom DJ mix services for events, brands and businesses. Professional quality, your brief, delivered in 7 days. Starting from €249.
Collaborative Playlists: The Fan Engagement Tool
Collaborative playlists on Spotify and Apple Music build real fan communities. Learn how musicians and brands use them for lasting engagement.
10 Music Marketing Strategies That Work in 2025
From Spotify pitching to TikTok hooks and playlist placement - 10 music marketing tactics that actually generate results in 2025.
TikTok Music Marketing Strategies for Brands
TikTok is the most powerful music discovery platform today. Learn how businesses and musicians can use TikTok effectively to grow their audience in 2025.
Best Music for Restaurants | Boost Revenue
Restaurant music by venue type, with the genre, tempo and volume settings I actually use. From fine dining at 55 to 75 BPM through to bar crossover.
Personalised Music Playlists for Corporate Events
Music sets the tone for every corporate event. Learn how personalised playlists improve atmosphere, engagement and brand perception at your next event.
Custom DJ Mixes for Weddings | From €249
A custom wedding DJ mix captures your relationship in music. Kono Vidovic creates personalised mixes for ceremonies, cocktail hours and receptions.
Music in Retail: How It Influences Buying Behaviour
How retail music changes what people buy, what Milliman and North actually found, and the tempo and volume settings that follow from it.
How Custom Music Mixes Transform Your Brand
Custom DJ mixes do more than fill silence - they build brand identity. See how businesses use music strategically to boost loyalty and revenue.
Mood Playlists: How Music Shapes Emotion & Space
How to build a mood playlist that actually shifts the atmosphere in a room, with the tempo bands and sequencing rules I use in commercial spaces.
What Is Music Curation? Why Your Brand Needs It
Music curation is more than playlist management - it's strategic sound design for brands. Learn what it means and how it drives business results.
Can You See Who Likes Your Spotify Playlist?
Wondering who likes your Spotify playlist? Here's exactly what Spotify shows you, what stays private, and how to use playlist analytics for growth.
Music Curators: What They Are & What They Do
Music curators select, organise and contextualise music for specific audiences. Learn what they do, why brands hire them and how to work with one.
Playlist Curators: The Unsung Heroes of Streaming
Playlist curators shape what millions of people discover. Learn who they are, why they matter and how to get your music in front of the right ones.
Algorithm vs Human Curation: Which Playlist Wins?
Spotify's algorithm versus expert human curation - which builds better playlists? Kono Vidovic explains the difference and why it matters for your brand.
Creating a Playlist That Builds Brand Identity
Your playlist is your brand's sonic signature. Learn how to build a music identity that resonates with your target audience and keeps them coming back.
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