Hospitality

Music for Bars: Genre, Tempo and What It Costs

Kono Vidovic Kono Vidovic 10 min read
Music for Bars: Genre, Tempo and What It Costs

Music for bars is three decisions, not one: which genre palette suits your type of bar, where the music comes from, and who is allowed to change it. A cocktail bar and a late-night bar are different businesses with different music, and most bars get into trouble by copying a soundtrack that belongs to the other one.

I have been programming bars for 34 years, which is long enough to have made the mistake myself. This guide is the operator’s side: what to play by bar type, what supplying it actually costs, and the two situations that break an otherwise good soundtrack. If you want the hour-by-hour tempo detail instead, that is in my guide to songs for a bar.

4 typesCocktail, pub, restaurant bar and late-night each need their own palette
75 to 125 BPMThe full span across bar types. Convention and practice, not research
EUR 249Starting price for a custom mix, paid once rather than monthly
SeparateYour public performance licence, whichever source you choose

What Music Suits Your Type of Bar?

Match the palette to what people came to do. That sounds obvious and it is the decision most bars skip, because they choose music by the owner’s taste rather than by the room’s job.

Tempo bands by bar type: hotel and cocktail bar 75 to 95 BPM, neighbourhood pub 85 to 105, restaurant bar 90 to 110, late-night bar 110 to 125
Bar typeGenre paletteWhat it is doing
Hotel and cocktail barNu-jazz, deep house, soul, bossa novaHolds a conversation at normal speaking volume
Neighbourhood pubClassic soul, funk, indie, familiar rockFeels like it has always been there
Restaurant barSoul and disco edits moving into deeper houseSurvives the crossover from dinner to drinking
Late-night barHouse, disco, nu disco, funk with bodyCarries a full, loud room and holds people in it
Sports barAlmost irrelevant between fixtures, and silent during themLoses to the commentary, so plan for silence

That last row catches people out. A sports bar spends its most valuable hours with the music off, so the soundtrack only has to work in the gaps. Programming it like a late-night bar wastes effort on hours that do not exist.

Choose the palette from what the room is for, not from what you like. Your taste is one person's. The room serves everyone who walks in.

What Does It Cost to Supply a Bar With Music?

The music, the licence and the hardware are three separate lines on the budget, and only the first is what most comparison pages talk about.

DeliverablePriceUnitQualifier
Custom mix, 60 minutesEUR 249Per mix, one-offExcludes VAT where applicable
Custom mix, 90 minutesEUR 349Per mix, one-offExcludes VAT where applicable
Custom mix, 120 minutesEUR 449Per mix, one-offExcludes VAT where applicable
Live DJIndicative, request a quotePer eventExcludes travel and accommodation
Public performance licenceSet by your collecting societyPer premises, per yearNot sold by me, arranged by you

The choice that matters is between a commercial streaming service billed monthly per site and a set of custom mixes you pay for once and own. A chain with twelve bars usually wants the first. A single bar with a settled identity usually does better with the second, because the monthly fee never stops and the curation was built for a segment rather than for your room. I set out that comparison in full in my guide to retail and venue music systems.

What Changes on a Terrace?

Everything about volume, and nothing about the playlist.

A terrace has no walls to hold sound, so the same setting that feels right indoors disappears outside and the same music that works inside carries straight to your neighbours. Two practical consequences:

  • Zone it separately. A terrace and an indoor room are two acoustic situations. One feed at one volume serves neither well.
  • Expect a noise limit. Most municipalities set one, and in the Netherlands it is set locally rather than nationally, so check with your own gemeente rather than assuming.
  • Drop the bass, not the tempo. Low frequencies travel furthest and annoy neighbours first. Thinning the bass on the terrace feed keeps the energy without the complaint.
  • Plan for the season. A terrace that runs from April to September is half your trading year in a different acoustic space, and it deserves its own brief.
Walk to the nearest residential window and listen from there, at the hour you actually trade. What you can hear from a neighbour's doorstep is the only volume measurement that matters to your licence and your relationships.

What Changes on a Live Music Night?

Two things, and the second one costs money if you get it wrong.

Programmatically, a live night needs the recorded music to set up the room and then get out of the way. The half hour before a band starts should lift slightly without competing, and the music after should not simply resume where it left off, because a room that has just watched a performance is at a different energy than one that never did.

Commercially, a ticketed or live event is usually tariffed differently from background music. Your standard premises licence covers playing recorded music in your bar. It does not automatically cover a ticketed music event, and it is normally the venue rather than the band that carries the obligation for a covers set. Tell your collecting society before the night rather than afterwards, because adding an event to an existing licence is routine while explaining one that already happened is not.

Who Decides What Plays?

One named person, and not whoever is nearest the tablet.

This is the least glamorous section on this page and the one that determines whether any of the rest survives. A bar soundtrack degrades in a predictable way: a bartender changes it on a slow Tuesday, a new manager deletes what they dislike without replacing it, someone adds a seasonal set in December that is still playing in March. Within a quarter nothing reflects a decision anyone made deliberately.

Write these down before you need them
Who may change the music, named, not a role
Volume per zone and per daypart, as a number on the amplifier
The genres you use and the two you never use
What happens with guest requests, agreed in advance
Refresh cadence, quarterly, in a calendar rather than on complaint

Do I Need a Licence for Music in My Bar?

Yes. Any bar playing recorded music in public needs its own public performance licence, and a personal streaming subscription does not cover it, because it is licensed for personal, non-commercial use only.

In the Netherlands that means a combined Buma/Stemra and Sena licence, arranged through mijnlicentie.nl. In the UK it is TheMusicLicence from PPL PRS. In Germany you need both GEMA and GVL. In the United States there is no joint venture, so ASCAP, BMI, SESAC and GMR are separate.

I will state the separation plainly because suppliers in this field routinely blur it. A custom mix is a music source, not a licence. It changes where your music comes from and does nothing to your public performance obligation. If you buy a mix from me, you still arrange your own licence.

Key Takeaways:

  • Choose the genre palette from your bar type rather than your taste. A cocktail bar and a late-night bar are different businesses.
  • Working tempo bands run from 75 to 95 BPM in a cocktail bar up to 110 to 125 late at night. These are convention and practice, not research findings.
  • A sports bar is silent during fixtures, so programme the gaps rather than the night.
  • A terrace needs its own zone, its own volume and less bass, because low frequencies reach your neighbours first.
  • A custom mix is a music source and never a licence. Your bar still needs its own public performance licence, and a live night may be tariffed separately.

Frequently Asked Questions

What music should a bar play?

Music matched to the type of bar rather than to the owner’s taste. A hotel or cocktail bar wants nu-jazz, soul and deep house at 75 to 95 BPM so conversation stays easy. A neighbourhood pub wants familiar soul, funk and indie. A late-night bar wants house and disco at 110 to 125. A sports bar mostly wants silence during fixtures.

How much does bar music cost?

Either a monthly fee per site with a commercial streaming service, or a one-off with a custom mix, which starts at EUR 249 for 60 minutes and runs to EUR 449 for 120. Your public performance licence is a separate annual cost set by your national collecting society, and hardware is a third line on the budget.

Can I use Spotify in my bar?

Not a personal subscription. That is licensed for personal, non-commercial use only, so a bar needs its own public performance licence on top of whatever it uses as a music source: Buma/Stemra and Sena in the Netherlands, TheMusicLicence in the UK, GEMA and GVL in Germany, separate ASCAP, BMI, SESAC and GMR licences in the United States.

Does a terrace need different music from inside?

The same music at a different volume and with less bass, delivered as its own zone. A terrace has no walls to contain sound, so the level that feels right indoors vanishes outside while the low frequencies carry to your neighbours. Check your local noise limit with your gemeente, since in the Netherlands it is set locally.

How often should a bar change its music?

Refresh the tracks quarterly and keep the rules fixed for years. Changing the sound every few weeks means nobody is programming, and a bar that never changes it starts to feel stale to staff long before customers notice.

Should I let customers request songs?

Decide before the night rather than during it. There is no single right answer, but there is a right time to agree it, and a bartender improvising a policy at eleven o’clock is how a carefully built soundtrack falls apart in twenty minutes.

Want a soundtrack built for your bar rather than for a category? Order a custom DJ mix from EUR 249, or get in touch and tell me what your room sounds like at nine on a Friday.

#bar music #hospitality #music strategy #bpm #music licensing
Kono Vidovic

Kono Vidovic

DJ · Music Consultant · Curator · Netherlands

I've been DJing and curating music professionally since the early 1990s. What started behind the decks in clubs and festivals evolved into a broader practice: helping businesses, brands and event organisers use music strategically. I founded Dirty Disco Radio and have worked with clients across Europe and beyond.

Need custom DJ mixes or music strategy?

Let's talk about what music can do for your business or event.

Get in touch →
0:00
2:14:00